By deploying Prysm technology, Rob Ramirez recognized for disruptive technology leadership in the future of work productivity and collaboration category
-- Prysm Customer News Release --
Schlesinger Associates, a leading market-research corporation, today announced that its executive vice president of strategic development, Rob Ramirez, was named a finalist in the seventh annual Constellation SuperNova Awards. The awards program recognizes leaders and teams for their innovative application of disruptive technology in business. Ramirez was selected as a finalist in the future of work productivity and collaboration category based on his work to advance the use of collaboration technology in market research at Schlesinger.
For more than 50 years, focus group sessions have gone unchanged — a moderator leads a group of panelists using not much more than a flip chart to capture reactions to stimuli. To provide more compelling results to its clients, Ramirez deployed a 190’ video wall and new software platform powered by Prysm, Inc. a leading digital workplace platform provider, in Schlesinger’s headquarters. Branded as “The Wall by Schlesinger,” the dynamic, multi-window, interactive display showcases a variety of study stimuli and acts as a central repository of information from which insights can be actioned.
“Soon after deploying The Wall, powered by Prysm, we were commissioned by Healogix, a marketing-research consultant, to run a focus group on behalf of a large pharmaceutical company that needed rapid turnaround of research on creative content and compelling results for management buy-in,” said Ramirez. “The Wall played a key role in shaping the study and finalizing the results for Healogix — offering high-level qualitative engagements with faster insights — and allowed the partner to avoid typical engagement challenges. I am honored to be nominated as a finalist for the SuperNova Awards, as it is a great platform to showcase our success with the Prysm technology and highlight how we are helping the market research industry to evolve.”
By leveraging Prysm’s solutions, Schlesinger has discovered innovative ways to create participant engagement through high-impact visualization, annotation and manipulation — allowing researchers to gain deeper qualitative insights faster — in a way the industry never thought possible.
“We congratulate Rob and the entire Schlesinger team on being named a finalist in the competitive SuperNova Awards,” said Paige O’Neill, CMO, Prysm. “Schlesinger is helping to change how research data is visualized, and, as our platform is designed to ignite innovative thinking and transform presentations into experiences, we are very pleased that Schlesinger selected our technology to help lead this new era of qualitative research.”
Public voting for the SuperNova Awards will take place online from September 18 – October 2, 2017. Voting for Ramirez and Schlesinger can be done directly here.
The 2017 SuperNova Award judges, comprising technology thought leaders and journalists, selected finalists that demonstrated success in implementing leading-edge business models and emerging technologies for their organizations. Finalists achieved remarkable results, including competitive advantage, cost savings, and quantifiable improvements in agility.
“Leading transformation projects is not easy. It requires foresight, leadership, and persistence,” said R “Ray” Wang, chairman and founder, Constellation Research. “Finalists selected for the 2017 SuperNova Awards demonstrate not only prescience in recognizing a shift in the business environment; they possess the leadership skills and competence to introduce radical business models and emerging technologies that will enable their organizations to succeed in this tumultuous business environment. Keep an eye on these rising stars.”
Winners will be announced at the SuperNova Awards Gala on October 26, 2017, in Half Moon Bay, California, during Constellation’s Connected Enterprise. For more information, visit https://www.constellationr.com/events/supernova/2017.
About Schlesinger Associates
Schlesinger Associates, a market research firm with 29 offices in the United States and Europe, is a major provider of data collection and focus group services. The company supports studies in the consumer, healthcare, jury, finance, IT and business markets. Its services extend to both qualitative and quantitative research including methodologies such as in-person focus groups and ethnographic studies, as well as online surveys and hybrid solutions.
In addition to conducting quantitative research for clients, Schlesinger will find specific types of panelists to provide qualitative data for projects such as a company's product launch or new ad campaign.
About Constellation Research
As an award-winning, Silicon Valley-based strategic advisory and futurist analyst firm, Constellation Research serves as innovation advisors for leaders and organizations navigating the challenges of digital strategy, business-model disruption and digital transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and business research coverage areas and what clients need to achieve valuable business results.
Constellation Research, Constellation SuperNova Awards, Constellation Orbits, Connected Enterprise, Constellation Cosmos, and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.
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