Schlesinger Associates uses Prysm technology to raise the bar for research collaboration
San Jose, Calif., August 9, 2016
Schlesinger Associates, a global marketing research company focused in data collection, known for its innovative approach to using technology and other cutting edge methodologies to help enterprise customers get to quick and insightful findings, is using collaborative technology from Prysm, to uncover answers for clients more quickly and easily than traditional methods alone.
“Using Prysm’s technology, we have been able to attract and engage research participants and immerse them in stimuli in a more collaborative way,” said Steve Schelsinger, CEO, Schlesinger Associates. “This is leading to quicker insights with more color about the research.”
How are Schlesinger customers using this cutting-edge technology?
While Schlesinger says there are countless ways the technology could be used and the opportunities vary based on individual client goals, what makes it most unique is the visual collaboration available among those inside the company as well as their customers or outside participants.
Here are a few specific ways the technology has helped Schlesinger clients:
- Clients have used the tool to have customers react to product mock-ups in real time, incorporating feedback and updating visuals during the sessions
- Clients used Prysm’s vast visual workplace video wall to present, analyze and collaborate on a variety of stimuli to experience firsthand the immediate feedback from customers that is easily documented and captured from the visual workplace
- The system has allowed research collaboration across vast geographies, in ways not available to Schlesinger in the past
“The next cutting-edge feature I look forward to implementing is the new mobile feature from Prysm that can take this work to the next level by allowing us to conduct remote panels from any location, where participants have access to the same stimuli across any device, while still allowing our clients to watch the participants’ interactions as they unfold— from any location and device,” Schelsinger said. “This flexibility will allow us to move more quickly and be a potential money saver, as gathering all participants and client contacts in one location can often take a lot of time and travel dollars.”
“Prysm enjoys working with customers like Schlesinger, who see the future and are using technology to gain advantages for themselves and their clients over the competition,” said Paige O’Neill, CMO, Prysm. “As Prysm Mobile engages and connects employees and participants from any location on any type of device, the time and money saving possibilities and opportunities are endless for tech savvy customers.”
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