Under Armour uses interactive Prysm video wall display for branding
Located in a central open space at Under Armour’s global headquarters in Baltimore, MD, the 18ft wide by 9ft high Prysm video wall serves as a focal point for campaign planning, brand messaging and VIP events.
The interactive Prysm video wall provides an expansive 162 sq ft digital canvas that combines video, live feeds and sports imagery. The easy-to-use touch interface of the Prysm video wall allows users to interact with any content on screen that can be resized, repositioned and annotated.
Jack Taylor, senior project consultant at the Sextant Group said, “the Prysm video wall was selected for its superior ability to communicate the Under Armour brand through the combination of interactivity and support of a broad range of media. It delivers the wow-factor in an experience that is truly jaw-dropping.”
Avitecture, the AV integrator on the project, was integral to the design and installation of the video wall at Under Armour. “Working closely with Prysm, we’ve delivered a solution with unrivaled collaboration capabilities and beautiful visuals that will engage audiences like no other,” said Bruce Pittman, vice president of sales and marketing. Read the full press release.