Use Case: Managing Global Marketing Initiatives

Learn how Prysm's marketing team uses Prysm software to plan global programs and run weekly meetings

Challenge

A distributed marketing team can present a challenge, Paige O’Neill, Prysm’s CMO, described, “These days marketing teams tend to be very distributed and Prysm is certainly no different; our team today is spread out across four locations.”

“I like to develop a forum in which the team drives messaging and communication plans by observing, analyzing and extrapolating what’s happening in the market; we look for a nucleus or an idea and layer different perspectives – both internal and external – around it. I’ve found we can achieve optimal results by creating a collaborative context in which the data and concepts can come together: It just so happens that this is an absolutely perfect application for Prysm technology!”

Solution

Use of Prysm software is embedded in the team’s daily processes. “Everyone uses Prysm as the foundation for what they do,” observed O’Neill. “For example, I have a weekly staff meeting where we conduct the entire session within a Prysm project. Each participant has a place to put their content ahead of time, ready to share with the whole group.” 

marketing-img-04The solution delivers a physical engagement element where users have modern, 

sophisticated technology at their fingertips. The solution is cloud enabled and has a content capability that permits all of the files and links in a workspace to be available wherever the user is located. O’Neill described, “Regardless of where I’m traveling, I don’t have to take folders and files with me; I know it’s going to be in the cloud and I can access the information from any device.”

Result: Elevated Productivity

Many different types of content can be displayed on the Prysm screen simultaneously. “I come in to a meeting and immediately get involved with the workspace,” O’Neill explained. “I have an ‘at a glance’ viewpoint of who’s loaded what; I don’t have to wait for people to upload files or for desktops to be shared. When it’s my turn to present, I just start interacting with the screen.”

Team members find the Prysm software to be captivating because they can be hands-on with all of the content in real-time, irrespective of the location of the presenter. They can drill down and take a closer look at documents immediately, rather than having the traditional wait for files to be emailed after the conclusion of the meeting. In addition, because of the persistence of workspace content beyond the duration of the meeting, O’Neill has an automatic repository for all her staff meetings – week by week – that contains every topic that was covered. At any time, team members can go back to refresh their memories, make sure they are keeping up with action items, and get a visual reminder of what was discussed.

“I can’t remember the last time at Prysm that someone asked me to send them a document because I always collaborate with people in the workspace, and consequently the documents are already there for people to access as needed. It would be almost impossible to calculate how much time that saves,” enthused O’Neill.

An critical part of the Marketing team’s use case of Prysm is the collaboration with third-parties: It facilitates the ability for O’Neill’s staff to communicate more effectively with all of the supporting agencies – digital, advertising, website firms, etc. – to accomplish creative reviews and efficiently deliver their feedback. O’Neill remarked, “The vendors are excited about our technology, it gets them engaged, and makes the review process highly effective and actually very enjoyable.”

Results: Impactful Presentations

Conducting speaking engagements with Prysm is also a more dynamic way of presenting. O’Neill reflected, “I create a presentation using images, graphics, links and videos that I want to show, all placed at appropriate points in the workspace. I can then use the touch screen to enlarge specific elements, draw emphasis by circling or underlining, take notes in the margin, hop over to a website, and even download files from Dropbox, Box or Office 365.

“If I have a presentation that includes a video, the conventional approach would necessitate that I have to interrupt the flow to switch to the video feed. However, I now just push ‘play’ on the video and it instantly and seamlessly streams. The possibilities are endless and it positively enthralls the audience.”

Results: Innovative Thinking & Driving Decisions

The power of being able to see so many different data types at the same time quickly enables the Marketing team to identify the nucleus idea that O’Neill is always after. She noted, “From a marketing perspective, it’s a pretty basic and regular thing to have an offsite with your team where you are brainstorming and going through a messaging exercise to come up with a framework and positioning. In our most recent session, my team filled out questionnaires ahead of time, we had market data and many other sources of information already uploaded and available in the workspace.

“This enabled us to arrive at what we wanted the new messaging to convey dramatically faster, and we actually finished the workshop three hours ahead of schedule, which is just something that never happens! The ability to collaborate – with the whole team manipulating diverse data in real-time – generated a massive impetus to enhanced creativity.”

The Prysm Paradigm Shift

After joining the company and experiencing Prysm in action, O’Neill immediately understood the power of the new style of work environment. She summarized, “To have so many diverse types of content in the workspace at the same time, and to be able to go back to access it after a meeting, and share it from different devices, completely empowers a new way to function.

“When I think of the best campaigns and programs that my team has developed over the years, they have all started with team brainstorming where all participants were equally engaged and excited: The results just flowed. Prysm enables ongoing collaboration and once you start working this way, you realize that it’s the way of the future.”

“We’re a stronger team and able to achieve more compelling outcomes because of our own solutions: We are the perfect example of the power of Prysm!”

Learn more about how marketing teams use Prysm

See how companies use Prysm for brainstorming (video)

Read more customer stories. 

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