Digital Workplace Blog
Posted by Brianna Politzer on Jul 13, 2017 6:00:00 AM

The Way You Sell is Inseparable from What you Sell

I was talking to an "experience marketer" today (someone who designs flashy customer-experience centers for large companies, such as AT&T, Cisco, etc.) and he mentioned something about how strongly environment influences a customer or prospect to buy. As a marketer myself, this is a phenomenon I'm well familiar with. The reason is simple: We don't just buy products or services. We buy the way they make us feel.