Digital Workplace Blog
Posted by Hannah Grap on Dec 14, 2017 9:52:42 AM

Digitize Your Journey Mapping Processes

Earlier this week I had the opportunity to attend Forrester's journey mapping workshop in their San Francisco office. It was a great mix of content and group exercises to give everyone hands on experience mapping the journey of a customer. We had a pretty impressive journey map by the end of the afternoon!

Posted by Brianna Politzer on Jul 13, 2017 6:00:00 AM

The Way You Sell is Inseparable from What you Sell

I was talking to an "experience marketer" today (someone who designs flashy customer-experience centers for large companies, such as AT&T, Cisco, etc.) and he mentioned something about how strongly environment influences a customer or prospect to buy. As a marketer myself, this is a phenomenon I'm well familiar with. The reason is simple: We don't just buy products or services. We buy the way they make us feel.