About GB Kumar

GB Kumar

GB Kumar is Prysm's VP, Worldwide Sales & Marketing. He has lead regional sales teams for several pedigree companies, including Cisco, Intel, and Tata IBM, among others.
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Recent Posts

Prysm LPD 6K Series 225" World's Largest Interactive Display

Interactive large format display tools for Visual Collaboration have been the buzzword of late. So, how about one that is 20 ft wide and 5 ft high? One that offers a panoramic image uninterrupted by seams or bezels? One that can bring people together across multiple loccations through a unique combination of hardware and software that makes a working group believe that they are all sitting together in one room, even as they may be separated by thousands of kilometers? 

5 Tips on How to Get Teams Together During Coronavirus Crisis

On January 30, the World Health Organization labeled coronavirus (COVID-19) "a public health emergency of international concern". Presently the global coronavirus count has surpassed 1, 000,000 confirmed cases, with over 50, 000 deaths, raising fresh questions about how companies and individuals plan to adapt to growing public health concerns around travel and working in close contact.

 

Value of Visual Collaboration in the Time of Coronavirus

Organizations and businesses around the world have implemented preventive measures to avoid the coronavirus. A key strategy for many of them has been the use of cloud meetings and team collaboration solutions instead of in-person meetings/working. Owing to the massive disruption caused by the virus, many companies have forced their workers to stay home.

Accelerate Your Marketing Initiatives Through Prysm

Marketing as a function has experienced a major transformation. With the mainstreaming of the internet and social media, the pervasiveness of technology, and the world becoming a more combined place, marketing is no longer confined to conventional methods. Marketing has grown multi-dimensional. For each of the kinds of marketing, there is a business side, an analytics side, a creative side, an experiential side and many more. Moreover, the intent could vary, for instance, some marketing operations are done solely to create leads while some could be done to build the brand name and ensure brand recall. Gone are the times when marketing choices were influenced by intuition and experience. Important marketing decisions are now determined by big data. Conversions cost per click (CPC), traffic sources—with so many potential variables to interpret, it's vital to identify the data that is most relevant to your company. Data-driven marketing choices can boost spending, ROI and provide better, faster results, and present a mathematical basis for marketing campaign effectiveness.

Smart Cities Need (And Produce!) Smart Data

The $15 billion Smart Cities Mission — which aims to promote cities that provide core infrastructure, a clean and sustainable environment, and a higher quality of life for their citizens — is one of the Indian government’s most ambitious programs. It is designed to create replicable models that can catalyze the creation of similar Smart Cities throughout various regions of the country.