There is a new consumer–a digital consumer. Armed with handheld technology and an always-on, high-speed connection, they engage with information and brands in a very different way. What used to entertain, inspire and compel has lost ground to Twitter feeds, deal sites, fantasy sports leagues, and online ordering.
To keep audiences and customers entertained and engaged, brands and marketers must continue to immerse them in truly unique and memorable experiences. Prysm's displays offer lifelike and lifesize experiences, any-shape-and-size design possibilities, unmatched viewing angles, interactivity, and a low total cost of ownership. These benefits in conjunction with the Prysm Content Connection™ and the creativity of our Digital Engagement Consultants help Prysm solutions raise the bar on consumer experiences by elevating emotions and driving decisions.
Prysm's innovative digital display solutions were created to break away from the traditional displays (and traditional aspect ratios) and provide a more unique experience for audiences.
As the consumer changes, Digital Engagement is becoming an increasingly important consideration in the transaction of goods and information. It pushes the boundaries of user experience to create memorable full-size interactions between people and technology by combining traditional offline promotional content and mobile content delivered through wireless connections.
Digital Engagement through Prysm's digital display solutions allows brands to get consumers to engage in digital experiences on a scale most familiar to them–the human scale. Using still or moving images, animated promotions, full motion video, or direct interactivity with the display itself (via touchscreen, gesture input or their own mobile devices) brands can develop a direct connection to encourage brand loyalty and increase sales.
Digital Engagement helps: