- The Prysm displays have been installed in the ‘biggest and most advanced HD/3G studio in the Middle East’
- Color temperatures of the LPD technology ensure accurate skin tones for broadcasters at all times, without the need for color adjustment over the life of the display
SAN JOSE, Calif. – Nov. 15, 2012 – Prysm Inc., the video solutions provider offering brilliant life-like and life-size displays for truly immersive experiences, announced today the completion of its second installation in Dubai Media Inc’s (DMI) brand new News Center-Studio C, the biggest and most advanced HD/3G studio in the Middle East. The Prysm installation consists of two Laser Phosphor Display (LPD) videowalls, one curved and measuring 30’ wide by 6’ tall, and one measuring 13’ wide by 5’ tall. Both feature the world’s highest-resolution screen display to deliver stunning, life-sized images using low-power, solid-state lasers.
Setting an environmentally conscience standard for others to follow, DMI is the first paper and printer-free studio of its kind in the Middle East. Prysm contributes to DMI’s green initiative as each 25-inch display tile averages 30 watts of power, reducing energy consumption by up to 75 percent from traditional LCD and rear-projection technologies. The videowall will be used as a correspondence and backdrop screen for presenters during live broadcasts, so the technology platform selected had to perform under intense studio conditions with consistent, uniform viewing angles of up to 180 degrees. Also important for broadcast, the color temperature of LPD ranges from 11,000K to as low as 2700K, ensuring broadcaster skin tones are portrayed accurately via live feeds.
Prysm’s LPD technology is already in use at DMI; in late 2011 Prysm installed a large-format videowall within the Dubai TV Sports Studio. Prysm was selected in each case for its unique features that made it ideal for broadcast. Best-in-class field of vision makes the most recent wall viewable from any angle and position in the studio. Prysm also provides DMI a low cost of ownership because its continuous image technology never requires the need for color adjustment for the life of the display.
“DMI plays an important role as a national institution that embraces Emirati talent, and the state-of-the-art news center has taken significant measures to maintain its leading edge over competitors,” said Ayman A. Mroueh, Head of Operations for DMI. “We have revamped the studio infrastructure integrating only hardware meeting the highest international standards.”
“The technology platform has a viewing angle of almost 180 degrees, which is perfect for ensuring images remain crisp and clear from all camera angles,” said Ihab El Baba, managing director of Baba Broadcast Services. “This is my second installation with Prysm and the technology was installed on a curved presentation frame for our unique usage.”
“It is an honor to be working with Baba Broadcast Services and Dubai Media Inc. We implemented a large video wall for the Dubai TV Sports channel last year and based on our product performance and service delivery DMI has chosen us yet again for this major upgrade project at their state-of-the-art news center,” said Tanvir Osama, Director Sales - Middle East & India for Prysm. “We are proud to be part of this iconic facility with LPD technology offering the most advanced viewing angles, uniformity and power consumption, with our laser-focus as always on quality.”
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About Dubai Media Incorporated
Dubai Media Incorporated (DMI) achieved through its multiple media channels (press, radio and TV) remarkable success and prestigious status on the level of media in the Arab world and reached a maximum number of viewers regionally and internationally owing to its creative, meaningful and relevant content, that always strives to embody the spirit of originality and modernity.
Through a clear vision that focuses on innovation and quality, and working in line with the strategic objectives of the government of Dubai, DMI seeks to create an archive of distinctive Arabic media resources that represent creative and meaningful television content, while respecting social, cultural, and family values in the UAE.
About Prysm Inc.
Prysm Inc. is a video display provider that offers brilliant life-like and life-size displays for truly immersive experiences. The privately held company invented a new large format commercial display platform based on its proprietary Laser Phosphor Display (LPD) technology. Traditional technologies such as projection, PDP/plasma, LCD, and LED cannot compare to LPD’s brilliant uniform picture quality delivered in any shape, size and viewing angle. Prysm’s LPD video display solutions meet the highest environmental standards using less power than traditional technologies. Leading brands in retail, financial services, technology, and media as well as government organizations use Prysm’s displays. Fortune 2000 companies use Prysm’s solutions to form deep connections with customers, communicate with their remote employees, boost their brands, and generally ‘wow’ their audience.
Prysm is a privately held company based in Silicon Valley, California with a growing global sales and support network designed to meet the demanding requirements of our worldwide enterprise customers.