Schlesinger Associates is a leading global market research company offering a broad range of qualitative and quantitative solutions for research needs. Schlesinger provides a dynamic, multi-window, Prysm 190 interactive video wall for free-form or structured display of a variety of study stimuli, or as a central repository of information from which insights can be actioned.
Each of the three 15ft wide by 5ft high video walls has been designed for projects where visual impact for participants is paramount, high engagement is a challenge or critical, and where the project involves idea generation/co-creation.
“Senior Vice President, Strategic Development, Rob Ramirez commented, “High-impact data visualization has allowed moderators to experience increased engagement in qualitative studies as respondents interact with the stimulus, not just saying what they mean but also showing what they mean. Clients, behind the mirror, also enjoy full view of respondents’ interaction as they select, compare, manipulate and annotate on the panoramic canvas.” Read the full press release and more customer stories.