Prysm's LPD Brings Life to Gaga’s Workshop for
Barneys New York and Little Monsters Everywhere
The immersive LPD technology from Prysm helps transform the windows at Barneys New York Madison Avenue flagship store into “Gaga’s Workshop,” a unique take on Santa’s iconic holiday workshop. Prysm’s 11.67-feet by 6.25-feet LPD video wall affords Barneys and Lady Gaga a high-definition, seamless, large-format display platform perfect for engaging with Barneys’ shoppers and passers-by.
Immersive Interactions in Retail
Sets Prysm’s Video Wall Apart
Prysm’s captivating LPD video wall brings Lady Gaga’s display window to life by providing real-time customer engagement through social media. Integrated Facebook and Twitter feeds publishing to the display allow Lady Gaga to stay connected to her fans as they experience Gaga's Workshop. Barneys’ customers, Gaga fans and window shoppers are invited to spread holiday cheer by sending Tweets and SMS text messages that will be displayed on Prysm’s video wall—turning an ordinary window into an interactive experience.
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“Prysm’s seamless, vibrant video-display allowed the team to create a powerful, captivating, interactive environment that people passing by will be unable to turn away from. And because Gaga is so connected to her ‘Little Monsters’, the digital display had to both bring Gaga to life while also interact with the “street audience”- a difficult task Prysm’s display does flawlessly.”
Nicola Formichetti, founding partner of Q4 and
creative director of Gaga’s Workshop
Realize Any Vision for Your Little Monsters
with Prysm's Scalable Display
Prysm’s LPD solutions break away from traditional display technologies by offering freeform flexibility, long-lasting performance and life-like HD imagery that captivates audiences in any setting. Built on solid-state lasers that deliver brilliant image quality and the fastest video content, Prysm’s displays provide striking video viewable from 178-degrees. Running off of a standard 110V outlet and using up to 75% less power than traditional backlit or projection technology-based products, Prysm’s displays create high impact brand experiences without the need for special power or cooling infrastructure.
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“Barneys New York and Lady Gaga signify high end, cutting edge creativity and design. Being selected to participate in this year’s holiday design as the projects sole digital display is a true demonstration of the quality and possibilities Prysm’s LPD technology offers.”
Dana Corey, Prysm’s VP of Global Sales and Service
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Read the Press Release
LPD Display Creates Interactive Holiday Window Show with Streaming Twitter from Gaga’s Little Monsters
San Jose, CA- November 21- Digital display innovator, Prysm, announced today that the company’s Laser Phosphor Display (LPD) technology was selected to help transform the windows at Barneys New York Madison Avenue flagship store into “Gaga’s Workshop”, a unique take on Santa’s iconic holiday workshop. Among the holiday window displays inspired by Lady Gaga and designed in collaboration with Nicola Formichetti, Prysm’s curved 11.67-feet by 6.25-feet video-wall is featured in the sole digital installation of Gaga’s Workshop. Titled “Gaga Constellation” and located in a street-level window next to the store’s front door, Prysm’s LPD wall provides the display platform to engage and interact with Barneys’ shoppers and passers-by. The LPD wall features live Twitter messages sent to Barneys’ customers and the general public. Read the entire press release »
